Unlocking the Power of Brevo (formerly Sendinblue): Your Guide to All in one Marketing Excellence

Unlocking the Power of Brevo (formerly Sendinblue): Your Guide to All in one Marketing Excellence

Brevo (formerly Sendinblue)
Visit: Brevo

Overview:

Brevo (formerly Sendinblue) is a trusted email marketing service that offers a range of features to enhance your email marketing strategy. It provides unlimited contacts on any plan, and you can combine email marketing with SMS marketing and a built-in CRM for comprehensive marketing solutions.

Comparison with Other Services:

ServiceDescriptionPrice
Constant ContactEasy email list management and feature-rich interface.Starts at $12/mo
MailerLiteBeginner-friendly with powerful automation and reporting.30-day free trial
OmnisendIdeal for ecommerce, allows product integration into emails.Free to start

Strengths and Weaknesses:

StrengthsDescription
Unlimited ContactsBrevo offers unlimited contacts and improved email segmentation for better targeting.
SMS MarketingSend personalized SMS messages directly to your customers using segmentation information.
Built-in CRMOrganize and track customer information effortlessly with Brevo’s built-in CRM.
Shared InboxCoordinate and manage customer emails in one place, enhancing team collaboration.
Facebook Ad ToolsCreate Facebook ads seamlessly within the Brevo dashboard.
Solid DeliverabilityTailor your emails to your needs with options like STMP relay, ensuring high deliverability.
Marketing AutomationUtilize marketing automation software to save time and improve conversion rates.
Customizable Landing PagesCreate custom landing pages easily using templates or the HTML editor.
WeaknessesDescription
Basic ReportingAffordable plans offer limited reporting; advanced reporting costs $65/mo.
Poor Customer SupportLimited customer support options for lower-tier plans.
Strict Sender StandardsBrevo enforces sender standards to avoid spam; exceeding limits may result in account closure.

Pricing:

PlanDescriptionPrice
FreeUp to 300 daily email sends, customizable templates, SMS and WhatsApp campaignsFree
Starter20,000 monthly emails, no daily limit, deeper reporting, and phone support$25/mo
BusinessMarketing automation, deeper reporting, and phone support$65/mo
Brevo+ (Customized)Tailor your plan with additional features and servicesCustom pricing

Brevo+ Platform:

Customized plan for large businesses with advanced features including top-notch deliverability, security measures, and customer lifecycle management. Contact sales for a custom quote.

Transactional Emails:

Shoppable email feature available on all plans. Some plans limit monthly transactional emails; additional email credits can be purchased.

Number of EmailsMonthly Price
Up to 20,000$15/mo
20,000 – 1M$550/mo

Live Chat:

Enhance customer support and sales with live chat. Free for one user or $15 per user per month for advanced features.

CRM Platform:

Brevo’s built-in CRM is a lightweight, functional tool for organizing customer information. It’s free and integrates seamlessly with your marketing platform.